Audio Visual Content - HUNALQAHIRA
FROM CAIRO, TO THE WORLD
Hours
100+
Brands Showcased
20+
“HUNALQAHIRA” (this is Cairo) is a symbolic phrase within Egyptian and Arab pop culture. When the Tripartite Aggression air-raided Egypt’s radio broadcast station in 1956, the Syrian radio network broadcasted: “from Damascus, this is Cairo”. Ever since, the phrase holds within itself a pan-Arab identity, one founded upon a collective purpose, common values, and mutual solidarity. When COVID-19 struck, we launched HUNALQAHIRA, an online platform where rising artists could continue to share their music and love without putting the community at risk. COVID-19 ended, but we endured. Today, HUNALQAHIRA resonates not only a voice, but a feeling of safety and a symbol of resilience. Streaming from Cairo, Dubai, and New Alamein (so far).
Production & Management - Markit
SUPPORTING LOCAL
Markit is an event that aims to provide an open space that enables growing local talents and businesses to showcase their art and work to a diverse network of customers, generate additional sources of income, and market their brand vision and identity.
Curation & Management - NONAME
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Designed to both fit in and stand out in the music scene, NONAME was a game-changer in its own right. Hosting tens of international and local DJs over a span of 5 years, NONAME exposed the consumerism that is often practiced in the nightlife industry by offering an experience-based alternative to the mass- appeal mainstream music events that endured back then.
Following the passing away of partner, lead curator, & scene icon Ahmed Samy El-Adl, we decided to discontinue the brand as an offering to his legacy; which we know will live on forever.
EXPERIENCE
WONDERS
Locally-flavored, International-level,
Hospitality Services
Bar Catering - Amr Diaby, Ruby, Omar Khairat
HABIBI YA NOUR EL EIN
During Summer 2022, we proudly participated in the New Alamein Festival as the official partner for Bar Services at North Square Mall.
The ExtraSolaire series featured a roster of superstars, with the likes of Amr Diab, Ruby, Omar Khairat, & Rodge, being amongst the most notable.
Doing everything from managing artist requests, VIP table-side servicing, bar operations, and logistical support, we happily served over 10,000 attendees throughout the season.
Event Hospitality - New Capital Talks
THE NEW REPUBLIC
VVVIPs
100+
Guests Served
1k
In the first edition of New Capital Talks, we worked with organizers TSM and hosts ACUD to deliver one of the first-ever panel talks in the New Adminstrative Capital. From organizing the registration and flow of attendees and VIP guests, to managing backstage operations, and servicing a mouthwatering brunch for over 200 people; we were the first to welcome guests into Egypt’s new age of growth and prosperity.
Cocktail Bar Services - Techno&Chill
NIGHT AT THE MUSEUM
Techno & Chill’s Egypt launch party was an international collaboration with ”We Are Us” App, a global community catering unique events in the most extraordinary places in the world.
Passing by Cartagena, Amsterdam, Mykonos, Ibiza, Paris, Miami, in their previous destinations, the “We Are Us” team chose us to maintain the same 5-star standards of service with table-side servicing for their 300 international guests, and 4 open-bar stations for over 2000 Egyptian spectators in a weekend that featured iconic DJs like William Djoko, Salome Le Chat, Rolbac, Mason Collective, & Dorian Craft.
Venue Management - Cassette
THE BEACHFRONT PANORAMA
Artists Hosted
200+
Guests Served
10k
Following the Egyptian government’s vision aiming to develop NAC into a regional cultural hub and global tourist destination, Cassette aims to curate one-of-a-kind musical experiences, hosting both local and international artists only meters away from the scenic Mediterranean beach. An indoor space with multiple terraces constitutes our venue, with multiple state of the art lighting and mirror installations to compliment the 360-degree panoramic view. Fresh cocktails, good music, and a beach view; what else could one possibly want?
Curation & Management - #PLOTWIST
HIP-HOP HOORAY!
Artists Showcased
30+
Cities
6+
#PLOTWIST is not your regular hip-hop party. It represented a plot twist of its own, for those who live and breath rap and alternative music.
For many years, our community cried for something different. We delivered. By combining live performances, both veteran and debuting DJs, and a colorful production; we provided the community with the ultimate sounds and sights creating a one-of-a-kind experience for a previously untapped niche.