GUIDING
YOU
FORWARD
Fully Integrated,
A-Z Marketing Solutions
BRAND DEVELOPMENT
15+
Brands Crafted
#1
International Restaurant Award (MEA 2022)
We carry out strategic brand development campaigns to synchronize your service or product with your brand values. From building your story, visual identity, website, to managing your brand throughout, we do it all! We carry out strategic brand development from strategy to implementation, helping you maintain meaningful & consistent communication. From your visual identity to your website, to crafting on-ground activations, or designing POSMs, we got you.
DIGITAL MARKETING
30 M
Cumulative Impressions
$50 K+
Media Buying Spend
From strategy to implementation, Coxswains helps you maintain meaningful communication with your customers; for both your brand, and your business. Our primary focus is to help brands develop their profiles and personalities by providing customized holistic marketing concepts and services with a 100% organic approach to ensure effectiveness. Creating long-term strategies to define and achieve their goals, step by step.
MEDIA PRODUCTION
60+
Hours of Audio-Only
8K
Mins of Original Content
At our in-house studio, we combine the most-creative minds with state-of-the-art technology to create stunning seamless audiovisual content from conception to production, pre and post. We deliver mobile-optimized purpose-built and tailor-made experiences to develop a long-lasting relationship with consumers; customizing our strategy as per their needs along the way.
THE COXWAINS PORTFOLIO
Our Latest,
and Greatest.
Branding - Egypt National Rugby Federation
SAME PRIDE, UPLIFTED.
From inspiration, ideation, and to ultimately creating the perfect logo for the national Egyptian Rugby team, we take pride in this project being one of our contributions to supporting local talents and athletes.
As a national team’s logo, our main objective was to visually represent the Egyptian identity through an animal mascot to humanize the brand. We chose Anubis, the Ancient Egyptian god of death, to symbolize strength, stamina, and speed.
Combining his portrait with the colors of the Egyptian flag and the shape of a rugby ball, we were able to create an intimidating feel to scare off our opponents. GO EGYPT!.
Influencer Campaign - Puck Arabia
CELEBRATING THE EVERYDAY CHEF
Organic Views
1M+
Interaction Rate
22%
Working with Puck Arabia on this campaign was our biggest mega-influencer project to date. We initiated a mixed methods awareness campaign; combining engaging content, images, and reels to ensure maximum interaction with the product launch and the highest conversion rates.
Rather than traditional promotions, we tailored a fun recipe-trial experience for our mommies and their families, pampering them with personalized gifts and the full Puck product range to ensure they get an actual taste and share their authentic opinion to their audience.
Personal Brand Ad - he. X Abdallah Sallam
FROM THE WORLD'S GREATEST WONDER
Over
1M
Organic Views
Interactions
20k
in the first week
As he. properties’ exclusive media partner, we worked together to craft a novel concept for their first-ever edition’s cover feature starring pioneer businessman Abdallah Sallam, CEO & President of MadinetMasr.
While we chose the most daring of approaches with our decision to shoot at the Great Pyramids of Giza, we take pride in our success which allowed us to create a timeless and unique masterpiece.
Logo Design - J's Jewelry
BABY STEPS
Our first ever client was J’s Jewelry, an artisan hand-made only brand that has accessorized the likes of Youssra, Hend Sabry, Hanna El Zahed, and many more superstars.
When creating our logo, we wanted to express the mix of contemporary and classic fashion that makes Engy (J) unique and appealing to ladies from different generations; we ended up creating a design that aims to showcase J’s art by highlighting her personal identity with a resemblance of her favorite accessory: the earring.
Brand Development - SOLA Cafe UAE
STRAIGHT OUTTA ABU DHABI
Best Brand (EMEA)
#1
International
Restaurant Awards
SOLA was our first international partner, and hence will always be a very special project to our hearts. We were tasked with the conceptual development of a restaurant that combines world-class fine dining with local flavors.
With a simple, yet progressive, approach, we designed SOLA’s brand blending natural leather tones of green with flakes of pure gold , to represent the local culture with an extra squeeze of luxury.
KSA Expansion Campaign - MTA X he. Magazine ENVISIONING NEW MARKETS
Accounts Reached
8M
Interactions
800K
Working with he. magazine to develop a go-to market strategy for engineer Mohamed Talaat’s KSA and Gulf region expansion. By initiating a comprehensive market study and adapting to tailor-made content development to match our findings, we were able to deliver top-quality and highly engaging social media content.
Complimenting our organic reach with a focused media buying campaign, we were able to maximize our ROI and efficiently increase MTA’s brand recognition in a previously untapped market.
Marketing Consulting - Egypt International Boat Show
DIVING DEEP
10M +
Overall Impressions
In 2024, we worked with the 6th edition of EIBS at Marrassi by Emaar to develop and create promotional content to encourage higher awareness and more visits.
In 2025, we returned again to support the 7th edition of EIBS in designing and executing VIP Giveaway PR Packages and implementing their paid performance marketing ad strategy.
Packaging & POSMs Design- PFI
MADE WITH LOVE
Accounts Reached
6M
Interactions
500K
A few years ago, we worked with Nosh & Ridge Chips -a product of Premium Foods (PFI)- to create engaging in-store POSMs and enhance certain elements of their packaging to meet dual-language export standards while maintaining the same heart-to-heart brand identity.
Social Media Management- PP&P
A CHALLENGE TURNED INTO OPPORTUNITY
Engagement
300%
Increase
Working with PP&P as their social media arm was a milestoneopportunity for Coxswains. Handling their social media accounts was challenging due to the multiple brands and platforms (Facebook, Instagram, LinkedIn, YouTube), as well as the variation of B2B/B2C and ATL/BTL services; yet with some fitting and fixing, we found just the right formula to optimize their online brand communication.
3D Modeling & Animation - Devlin
LAUNCHING INTO THE FUTURE
Accounts Reached
6M
Interactions
500K
Working with Mint & Co. to deliver 3D Animated content for the launch of Al Ahram Beverages' new award-winning 8-year reserved Devlin single-malt whisky was one of our most challenging, yet exciting, campaigns.
From creating the 3D model renders, to animating a seamless angular display of the different bottles, we were able to amplify the luxury representing Devlin's new product; using absolutely no photographic imaging and with a 100% AI-oriented approach.
Brand Development - SOLA Cafe UAE
STRAIGHT OUTTA ABU DHABI
Organic
30K +
Engagements
In 2024, we worked with Sports & Fitness Magazine to curate the annual Spa & Wellness edition’s cover feature with visionary sports businessman Reda Ragab at Kempinski -Royal Maxim Palace.
Our campaign complimented the printed feature by creating digital content from an interview with Ragab sharing his story, talking about his personal brand , and showcasing his success.